Art is my direction


To launch Perrier’s new flavors, we helped build awareness by collaborating with three unique influencers from different artistic disciplines – Erin Robertson (fashion designer), Luke Choice (CGI artist) and Alex Nero (chemical artist). The idea behind this campaign is that Perrier Flavors inspire the extraordinary – in this case, art. We designed a kit which we filled with each of Perrier's flavors as well as other unique items to inspire each artist. Each influencer created an unboxing video, work-in-progress video and final creation video.