Art is my direction


To launch Perrier’s new flavors, we helped build awareness by collaborating with three unique influencers from different artistic disciplines – Erin Robertson (fashion designer), Luke Choice (CGI artist) and Alex Nero (chemical artist). The idea behind this campaign is that Perrier Flavors inspire the extraordinary – in this case, art. We designed a kit which we filled with each of Perrier's flavors as well as other unique items to inspire each artist. Each influencer created an unboxing video, work-in-progress video and final creation video.

Luke Choice: Unboxing Video

Luke Choice: Progress Video

Luke Choice: Final Reveal

Erin Robertson: Unboxing Video

Erin Robertson: Progress Video

Erin Robertson: Final Reveal

 Alex Nero: Unboxing

Alex Nero: Unboxing

Alex Nero: WIP

Alex Nero: Final Reveal

Creative Director: Jeff W. Anderson
Associate Creative Director’s: Chris Dumas, Alejandro Castro
Art Director: Emanuel Vinkler
Copywriter: Jay Zschunke